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New South Lending Inc is a small mortgage brokerage in Atlanta, Georgia, that offers conventional mortgage loans to people buying or refinancing a home. The company has set itself apart working in intown neighborhoods that, over the past couple of decades, have gone from long-forgotten enclaves to thriving communities: Oakhurst, East Atlanta, East Lake, Ormewood Park, Edgewood, Cabbagetown, Reynoldstown, and parts of Southwest (or SWATZ, to use the slang of local rap artists). These neighborhoods joined those whose evolutions were already well under way – Grant Park, Inman Park, Candler Park, and Decatur – together creating an irreverant brio that has energized intown and helped Atlanta find its urban heartbeat.

Through the years New South has been recognized on HGTV, in the Atlanta Business Chronicle, Atlanta Homes and Lifestyles magazine and the Wall Street Journal. More recently, a project financed by New South was featured in a six-part series in the Atlanta Journal and Constitution. It can be accessed on our Befores & Afters page, under Pittsburgh (an Atlanta neighborhood). You can learn more about the neighborhood by going to the About the Broker page, under Recent Writings.